Does your team need to gauge voter support for an issue?  Maybe you represent an Independent Expenditure organization and are forced to ration help to those with the greatest likelihood of success. Decisions on which races to fund are often are made without adequate knowledge of a candidate’s viability in a race. This doesn’t have to be the case.

Zata|Pulse® Interactive Automated Surveys are a quick, cost-effective instrument for determining levels of candidate support and voter opinions on hot-button issues. This innovative calling tool gives an immediate benchmark for making crucial funding decisions.

Using Zata|Pulse, we can survey as many as 20 different districts with a two to three question survey.  Call recipients respond using the telephone keypad to signal their answers.  We can provide overnight results, complete with cross tabs by age,

voting history or geography. These results paint a broad picture of the political landscape. They are most accurate on questions about the choice between two or three candidates and on easy-to-understand issue questions. Questions on highly complex issues are better asked by live operators.