the zata|3 difference
We strive to simplify your world. We know the technical side of the business-- supervisor to rep ratio, blind spot or shadow monitoring, real time tracking, EIS dialers, varying dialing algorithms, VoIP telephony, pre-dialing checklists, off-site security back-ups, etc. But more important, we know how to use phones to win campaigns. We ask our clients to tell us the end game, bring us into the tactical planning, and we’ll use our collective experiences to maximize the impact of your phone budget.
A typical “vendor” will be reactive and may have questions that delay the process. We work with you to understand your program goals and then handle the rest. We understand the need for cross tabs on age or vote frequency. We know why you need data sent promptly and in a specified format to a mail house or a field team. We understand the need to tweak scripts or call universes at the last minute. We have been in the trenches.
Additionally, ours is a culture of innovation where we utilize the collective experiences of team members to develop new methods for voter contact. We draw from the partners’ skill sets. Chad Gosselink has managed call center operations for a decade and has risen to leadership positions in the AAPC, the American Telemarketing Association and the Direct Marketing Association. He understands the nitty gritty of call centers and closely monitors the advances in telephony and new media. Brad Chism’s firsthand experience with direct voter contact--on campaign teams for local government and Congressional races and later as a statewide candidate—gives him unique insights into ways to connect with voters.
We understand that there is no one-size-fits-all phone bank programs. We start by listening to our clients. We learn about the campaign strategy, targeted voters, plans for electronic media, and other direct voter contact efforts. We then review the available data (voter files, polling data, supporter lists, etc.) as the best campaigns plan their direct voter contact only after a review of all data sources.
Only then do we recommend specific telephone voter contact programs. We script the communication to drive home your message and then select the best avenue--phone program, text message or email campaign--to maximize impact. After we complete the program, we analyze the feedback from voters, and pass the reports along to campaigns for tactical or strategic adjustments.
