Zata|Maps Title

targeting and mapping

Your team wants to wage an effective ground game.  You’ll need to know the terrain, and know it well.  Traditional maps can only take you so far.

Zata|Maps is a geographic visualization tool that enables you to see through the geography to what’s actually there. Zata|Maps takes mapmaking a step further.

It’s often said that “a picture is worth a thousand words.”  Some things just aren’t easily expressed in words, especially when it comes to the geographic distribution of voters and opinions.   Zata|Maps can give your team the “bird’s-eye view” that can be the strategic margin of victory.
 
case studies
mining databases to find recently relocated voters

Background

The Mississippi State Senate was closely divided with Republicans maintaining a slim working majority as the fall 2007 election neared. Senate District 29 provided an opportunity for a Democratic pickup because of the district’s demographic shifts. However, an 18 year incumbent Republican refused to roll over.

The newly competitive district included...
read more ...