Leading TV industry executives and media buyers recently told the AAPC:  Campaigns will spend between $2.7 and $3.3 bilion this year on political ads on TV in the USA.  The average American spends 35 hours/week watching TV.  Seniors are at 45 hours/week.  Adults under 30 spend about 25 hours/week.  In 2008, DVR’s were in 29% of US households. Now the ratio is 35%.  The average American who accesses the Internet for “televisoion” spends 4 hours/week watching traditional TV in that way.  For younger voters, the average is 8 hours/week.