Zata|3 continues to explore the world of social media, and we recently found a report on the viewing habits of mobile phone users. The study analyzed the amount of World Cup Soccer watched on mobile phones.  The study confirms our hunch: the bigger the mobile phone screen, the longer people watch. Smart phones with 5 inch screens logged about twice the viewing time as a 2 inch screen. We expect political online video demand to continue to grow with the advance of iPhones, Androids, and other smart phones. http://www.businessinsider.com/chart-of-the-day-for-mobile-tv-screen-size-does-matter-2010-8