politics online is exploding.
Google executives spoke to the AAPC conference this past week about the rapid growth of politics online. Here are a few stats that leapt out at us: Penetration: 68% of voters have internet access. 100% of “policy influencers have internet access and 87% of them rely heavily on the Internet for news. 1.6% of political advertising was spent on the Internet in 2008 but 68% of voters go online to get information about candidates and issues. The Bob McDonnell (Gov. VA) campaign spent 7.5% of its ad budget online. The Scott Brown Campaign (MA Senate) spent 10% of its ad budget online.
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