Zata|3 Consulting had wins all across the country Tuesday evening, but none bigger than the defeat of the Initiative 26 in Mississippi. The advocates of Personhood had come to this very Red state expecting an easy win, but were rebuffed by an intense eight week campaign by a broad coalition of women's health advocacy groups, doctors, nurses, clergy and everyday voters who didn't want more government intrusion in their health care decisions. The No on 26 team garnered 58% of the vote in the face of a 61% GOP landslide at the top of the ticket.