Zata|News

microtargeting in texas.

Partner Brad Chism traveled to Austin on Tuesday to attend a briefing on the 2010 modeling updates to the TX Democratic Party voter file.  Joel Rivlin with MSHC Direct briefed the room full of campaign staffers, progressive coalition partners and political consultants on the new tools for targeting voters in the Lone Star state.  We salute the Texas trust, state democratic party and all the other underwriters whose work will make dozens of races more competitive this fall.