Did you know multitasking takes twice the time to get things done?  That said, on average, people switch windows on a computer 37 times an hour.  John Davies spoke at the C&E Conference last week on the art of crafting and delivering a persuasive message.  Effective, efficient communication starts by living in the present.  Davies' advice?  Give your full attention to one thing at a time, and you'll inevitably do a better job.