Zata|3 first began serving clients in late 2005.  The principals at the firm had worked together since 1999 at another direct voter contact. After several election cycles, including work for both the Gore and Kerry presidential campaigns, the partners decided to launch our own firm. We knew that the key to success with political phonebanks was the integration of our voter contact with the campaigns' other communication tools and the mining of the phone bank results for more targeted messaging.

Zata|3 is proud to have had Defenders of Wildlife as its first client in the 2006 election cycle.  During that cycle we worked for the AFLCIO in  nineteen states on more than thirty US House races and a half dozen grassroots advocacy projects.  Our federal candidate election work that year included reelection campaign of Nebraska Senator Ben Nelson and four US Senate challenger races. We also worked in 41  races for Congress, either as a direct consultant for the campaign or through an independent expenditure effort.  We capped the year with the most AAPC Pollie Awards among telephone voter contact firms.

When other voter contact firms were coasting through the off year in 2007, Zata|3 continued its momentum with the State House Legislative caucuses in Louisiana and Mississippi as well as several statewide candidates in the Magnolia State. Additionally, the Hillary Clinton presidential campaign relied on Zata|3 for work in several early primary and caucus states.  And for the second year in a row, we topped all phone firms in the peer-review for awards by the AAPC.

The Obama Campaign for Change was certainly our highest profile client in 2008. But we also we served seventeen US House races and five  statewide campaigns. Zata|3 did the phone work for two pivotal special elections that year, including the MS 01 race (Travis Childers) deemed a "seismic shift" by the late Tim Russert. Our 2008 work included extensive membership calling for the National Education Association and targeted voter outreach on behalf of SEIU.  We continued to expand our services to text messaging and Zata|Fourms.  And for an unprecedented third year, we topped all direct voter contact firms with AAPC awards.

We continued this momentum in 2009 with a total of 793 calling programs in 33 states.  Among them were the US House Majority Leader Steny Hoyer and eleven other members of Congress. We also continued our work for NEA and SEIU and other interest groups issues before Congress and the state legislatures across the country.