recent news

Thursday, 10 November 2011
Zata|3 Consulting had wins all across the country Tuesday evening, but none bigger than the defeat of the Initiative 26 in Mississippi. The advocates More...
Friday, 28 October 2011
Interest excerpt from the DC-based blog K Street Files: As labor unions increase their involvement in the Occupy Wall Street movement, including an More...
Wednesday, 12 October 2011
Zata|3 recently scored a victory by launching a series of volunteer recruitment and voter ID calls for a special election in Pike Road, AL. Residents More...
Friday, 07 October 2011
Zata|3 client AC Wharton won the Memphis mayoral race this week with 65% of the vote, gaining victory over nine opponents. Mayor Wharton has been in More...

zata|3 featured case study

small town mayoral race gotv calls

Background

Two hundred and one votes were the difference in the 2005 election for Greenwood, MS mayor. But after dubious and inconsistent recounting in Republican-dominated precincts, Sheriel Perkins found herself six votes behind the incumbent, spoiling her attempt to become the first African American and first woman to hold the mayor’s office. Following the recount, a local judge ordered a special election

The racially charged race hit a new tenor when the Republican Governor Haley Barbour intervened on behalf of the incumbent mayor. The Governor enjoyed high approval ratings among white voters, but was widely disliked by African Americans. The African American community felt his hand picked judge had robbed Sheriel of the election by voiding the original results.

The community also fixed their anger on the incumbent mayor who harmed hard working low and moderate-income families by opposing a cut in the sales tax on groceries.

The Need

Despite the rumblings in the community,...
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testimonials
" The Majority Leader uses Zata|3 Consulting for his campaign because they are reliable, nimble, and creative. The team at Zata|3 knows what’s at stake this fall and go the extra mile for a Democratic incumbent or nominee in a congressional race. Steny Hoyer knows he can count on Zata|3 to do the job right. "
Lisa Bianco, Campaign Manager, Majority Leader Steny Hoyer, 2010
" We’ve used the Zata|Pulse surveys and have found them to be reliable and affordable. When you need a snapshot of voter sentiment, a Zata|Pulse will get you answers you need quickly. "
Brad Morris, Campaign Manager for Congressman Travis Childers