recent news

Friday, 30 July 2010
Katie’s association with the firm in 2007 began when she distinguished herself in Brad Chism’s Campaigns and Elections class.  The next spring More...
Thursday, 29 July 2010
We are pleased to join the election team of Suzan DelBene in the race to retake WA 08. We are also gratified that Congressman Jay Inslee (WA 01) has More...
Wednesday, 28 July 2010
Recent Millsaps College graduate and long time Zata|3 intern Beth Fossen has come aboard full time.  An artist with a business degree, Beth brings More...
Thursday, 22 July 2010
Zata|3 would like to suggest some recommended reading based on our infatuation with the "Magic Pig Box": More...

zata|3 featured case study

multi-tiered direct-connect calls in florida

Background

Enterprising gaming developers had targeted Volusia County FL for a horse racetrack through a backdoor legislative maneuver. These special interest had found a loophole in the law dealing with quarter horses that would allow them to bypass local voters altogether in establishing a race track. Our clients opposed the measure and dubbed it the “Quarterhorse Scam” as they geared up to kill the development. At the outset, there wasn’t much news coverage on the issue, so a lot of people, including the City Council, didn’t know about the scam.

The Need

Our goal was to incite the electorate about this scam and work up the chain of elected officials until we killed the measure once and for all. We chose not to debate the merits of horseracing, or gaming in general. Instead, we chose a more universal villain: special interest groups trying to take power out of the hands of voters.

The Solution

Starting...
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testimonials
" Working with Zata|3 has been a great experience. The staff is top-notch and their commitment to service has contributed to the success and growth of our issue advocacy program. "
Shilpa Reddy, National Education Association
" Brad Chism and his partners are proven winners who know how to reach and persuade swing voters. During my election, they were part of a team whose calling efforts produced results that were cited by the American Association of Political Consultants leading industry association for telephone programs in 2005 as one of the top two programs of its type in the Country. Democrats campaigning in the South would be well advised to have these skilled wordsmiths aboard. "
Jim Hood, Attorney General (MS)