recent news

Friday, 18 May 2012
Zata|3’s  5’10” power forward Daniel Harden, turned in a solid performance last  night in the church league basketball tournament but it More...
Thursday, 17 May 2012
Charles Richardson departs Friday at first light for Nashville, TN and a weekend seminar with TN state legislative candidates and their campaign More...
Wednesday, 16 May 2012
Butch Brown wins Democratic Runoff in Natchez with 56% of vote. Zata|3 salutes Butch Brown for his impressive win as he moves onto the general More...
Friday, 11 May 2012
We’ve been calling all week in Texas with reminders  about early voting opportunities.  This year more 36 states will have some form of early More...

zata|3 featured case study

mining databases to find recently relocated voters

Background

The Mississippi State Senate was closely divided with Republicans maintaining a slim working majority as the fall 2007 election neared. Senate District 29 provided an opportunity for a Democratic pickup because of the district’s demographic shifts. However, an 18 year incumbent Republican refused to roll over.

The newly competitive district included several precincts with large numbers of conservative voters who had fled the city of Jackson for lower taxes and safer neighborhoods of unincorporated areas of Hinds County. The district also included traditionally Republican precincts in the neighboring city and many precincts in south Jackson that had been the scene of major white flight and middle-class black flight during the last decade.

We knew the GOP landslide at the top of the ticket, on the strength of popular governor Haley Barbour, would provide a boost for the incumbent Republican senator. Gov. Barbour was reelected 59-41and Republicans won seven of the eight statewide...
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testimonials
" Zata|3 did a terrific job for us. Their counsel was invaluable, and they were extremely responsive to our rapidly changing needs. The November Strategies team as well as our clients were extremely pleased with Zata|3 and highly recommend their services without reservation. "
Jeff Groob, November Strategies
" Zata|3 is affordable, reliable and nimble—when we call with changes to the plan they are quick to respond. We’ve won 85% of our races this year using Zata|3’s phone programs. "
Sissy Day, Texas Petition Strategies