zata|3

recent news

Friday, 30 July 2010

katie lewallen departs for dnc

Katie’s association with the firm in 2007 began when she distinguished herself in Brad Chism’s Campaigns and Elections class. The next spring More...

Thursday, 29 July 2010

zata|3 ramps up in washington state

We are pleased to join the election team of Suzan DelBene in the race to retake WA 08. We are also gratified that Congressman Jay Inslee (WA 01) has More...

Wednesday, 28 July 2010

beth fossen joins zata3

Recent Millsaps College graduate and long time Zata|3 intern Beth Fossen has come aboard full time. An artist with a business degree, Beth brings More...

Thursday, 22 July 2010

magical pig box.

Zata|3 would like to suggest some recommended reading based on our infatuation with the "Magic Pig Box": More...

zata|3 featured case study

governor christine gregoire - zata|forum with web feed

Background

Governor Christine Gregoire was elected to office in 2004 by 129 votes after three weeks and two recounts. The 2008 contest promised to be a slugfest in a rematch against Dino Rossi.

Governor Gregoire was committed to taking the battle to Rossi, and launched her re-election campaign with a four day bio diesel bus road trip through Rossi-country in rural Washington. She planned a symbolic stop in the Tri cities region for a telephone town hall with her constituents.

The Need

We wanted to show Governor Gregoire was substantive, personable and willing to engage the debate—a wonk with the smooth touch who could mix it up when necessary.

The Solution

Our company produced a telephone town hall, combined with a webcast that targeted likely Rossi voters. This was one of the few times we have simultaneously used these technologies. Constituents could listen in on the town hall via their phones; watch the webcast on their...
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testimonials

" Brad Chism and his partners are proven winners who know how to reach and persuade swing voters. During my election, they were part of a team whose calling efforts produced results that were cited by the American Association of Political Consultants leading industry association for telephone programs in 2005 as one of the top two programs of its type in the Country. Democrats campaigning in the South would be well advised to have these skilled wordsmiths aboard. "

Jim Hood, Attorney General (MS)

" The team at Zata|3 are our go to phone consultants. They are fast, reliable and easy to work with. The recordings are clean, sound good, and delivered in a timely manner. They will also help your campaign anticipate strategies for getting your voters to the polls: A last minute robo to districts where the numbers are below target, making sure your political director has asked for a call from an endorser -- and getting the call recorded before election day. In two consecutive elections, The Zata|3 team helped us win against the odds (and Brad will sport a you a few beers and introduce you around at AAPC conferences when you are wandering around like you don't know a soul :) ) "

David Mowery, Mowery Consulting Group (AL)