recent news

Friday, 18 May 2012
Zata|3’s  5’10” power forward Daniel Harden, turned in a solid performance last  night in the church league basketball tournament but it More...
Thursday, 17 May 2012
Charles Richardson departs Friday at first light for Nashville, TN and a weekend seminar with TN state legislative candidates and their campaign More...
Wednesday, 16 May 2012
Butch Brown wins Democratic Runoff in Natchez with 56% of vote. Zata|3 salutes Butch Brown for his impressive win as he moves onto the general More...
Friday, 11 May 2012
We’ve been calling all week in Texas with reminders  about early voting opportunities.  This year more 36 states will have some form of early More...

zata|3 featured case study

clinton for president - interactive automated calls in NH

Background

Throughout the first half of 2007 pundits speculated when Former President Clinton would join the fray and campaign for his wife. The Hillary for President team had carefully told her story without him on stage and waited as long as they could before calling him off the bench.

As the race tightened the decision was made to Bring Back Bill. The Granite State had provided a huge boost to the first Clinton Presidential campaign and it seemed natural that New Hampshire be the first site for joint campaign appearances.

The Need

The Campaign needed TV network images of overflow crowds at these events ---two rock stars on the same stage, with the audience nostalgic about the 1990’s and excited about how she could build on the lessons from these good times....
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