Direct Connects

direct connects

When your team needs to influence legislation, a great way to do so is to have members of the general public contact a key lawmaker on behalf of the issue. But if you’ve ever tried to mobilize citizens in this way, you know it’s harder than it sounds.  People lead busy lives, and a billboard is not likely to elicit the response you need.

That’s where our Direct Connect calling programs come in.  Our Direct Connect calling programs generate results by identifying voters who support our cause and then recruiting them to talk directly with their lawmaker’s office.

We call targeted voters or members of interest groups using interactive phone scripts.  We tailor the scripts to the groups of people we’re calling.  We talk to the recipients and determine their level of support for our client’s position.  Then, once we’ve identified the best supporters, we coach them on a concise, persuasive message.  Finally, we connect them directly to the targeted lawmaker’s home or office phone number.
 
case studies
patch-thru calls for dc charter school funding

Background

The DC Opportunity Scholarship Program (DCOSP) provided vouchers to low-income families to attend DC-area non-public schools. The program was very popular – it worked well and with federal funding of DC schools, created little local government budget pressures. In 2008, Congress began considering cutbacks for DCOSP funding – cutbacks that...
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