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Wednesday, 10 March 2010 Please join Zata|3 in supporting our friend, Sunanda Patel, in her efforts to raise money for the Washington Humane Society and the "Fashion for More... |
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Wednesday, 10 March 2010 We are thrilled to be hosting our first Zata|Forum tonight with Representative Bill Owens (NY 23) and his crew from the Zata|3 office here in DC. More... |
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Wednesday, 10 March 2010 Zata|3 congratulates Mr. Butler, the state Democratic Party and other progressives who came together to win this Senate District 36 seat in Southwest More... |
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Wednesday, 10 March 2010 Anna had a great time last night facilitating our fourth Zata|Forum Telephone Town Hall with Representative Rush Holt and his team. Representative More... |
zata|3 featured case study
Background
Our client, Washington Governor Christine Gregoire, was facing intense attacks from her Republican opponent, Dino Rossi. Rossi had twisted Gregoire’s record to suggest that the Governor had been lax on sex offenders and was building a media campaign to reinforce these charges. The attacks were gaining traction and it became clear that the Governor could not afford to ignore these spurious charges.
The Need
We needed to quickly counter Rossi’s attacks to bolster Governor Gregoire’s standing.
The Solution
We recruited four easily recognizable law enforcement officials (a sheriff, a deputy sheriff, and two prosecutors) to record messages for their respective districts, refuting the attacks on Gregoire’s law enforcement record. We reasoned that a series of male law enforcement “toughs” would add credence to the argument and counter any subliminal male bias that might have otherwise benefitted Rossi.
The Results
The messages from the law officials boosted the public’s confidence in her crime policy and Gregoire was...
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