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Friday, 30 July 2010 Katie’s association with the firm in 2007 began when she distinguished herself in Brad Chism’s Campaigns and Elections class. The next spring More... |
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Thursday, 29 July 2010 We are pleased to join the election team of Suzan DelBene in the race to retake WA 08. We are also gratified that Congressman Jay Inslee (WA 01) has More... |
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Wednesday, 28 July 2010 Recent Millsaps College graduate and long time Zata|3 intern Beth Fossen has come aboard full time. An artist with a business degree, Beth brings More... |
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Thursday, 22 July 2010 Zata|3 would like to suggest some recommended reading based on our infatuation with the "Magic Pig Box": More... |
zata|3 featured case study
Background
Our client, Washington Governor Christine Gregoire, was facing intense attacks from her Republican opponent, Dino Rossi. Rossi had twisted Gregoire’s record to suggest that the Governor had been lax on sex offenders and was building a media campaign to reinforce these charges. The attacks were gaining traction and it became clear that the Governor could not afford to ignore these spurious charges.
The Need
We needed to quickly counter Rossi’s attacks to bolster Governor Gregoire’s standing.
The Solution
We recruited four easily recognizable law enforcement officials (a sheriff, a deputy sheriff, and two prosecutors) to record messages for their respective districts, refuting the attacks on Gregoire’s law enforcement record. We reasoned that a series of male law enforcement “toughs” would add credence to the argument and counter any subliminal male bias that might have otherwise benefitted Rossi.
The Results
The messages from the law officials boosted the public’s confidence in her crime policy and Gregoire was...
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