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Thursday, 10 November 2011 Zata|3 Consulting had wins all across the country Tuesday evening, but none bigger than the defeat of the Initiative 26 in Mississippi. The advocates More... |
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Friday, 28 October 2011 Interest excerpt from the DC-based blog K Street Files:
As labor unions increase their involvement in the Occupy Wall Street movement, including an More... |
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Wednesday, 12 October 2011 Zata|3 recently scored a victory by launching a series of volunteer recruitment and voter ID calls for a special election in Pike Road, AL. Residents More... |
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Friday, 07 October 2011 Zata|3 client AC Wharton won the Memphis mayoral race this week with 65% of the vote, gaining victory over nine opponents. Mayor Wharton has been in More... |
zata|3 featured case study
Background
Republican Roger Wicker had held Mississippi’s 1st Congressional District for twelve years. This district had given George W. Bush 62% of the vote in his 2004 reelection effort. Handicappers did not consider this seat winnable for Democrats when it opened up after Wicker was appointed US Senator. Still, Prentiss County Chancery Clerk Travis Childers filed to run and began an aggressive grassroots effort in North Mississippi. Childers won the Democratic primary handily and was gaining support among independents when his GOP opponent launched a blistering TV ad that alleged abuses in the nursing home Childers owned. The ad twisted the results of a government report card to suggest that Childers cared more about profits than the elderly.
The Need
We knew we had to refute these charges immediately and were frantically searching for the appropriate response when our spokesperson walked through the door with a story we couldn’t have made up. A...
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